Fractional Sales Manager for your business
Senior level sales leadership, without the full-time cost.
What is a Fractional Sales Manager?
A Fractional Sales Manager gives your business the expertise of a senior sales leader - but on a flexible, part-time basis.
Instead of carrying the cost of a full-time hire, you gain access to 30+ years of sales and business development experience, focused on helping you grow bookings, increase revenue, and bring structure to your sales process.
For your businesses, this means:
Turning enquiry handling into confirmed bookings
Building proactive sales strategies for targeted clients
Coaching your team to generate leads and follow them through with confidence
Maximising revenue opportunities & lead generation
It’s like having a dedicated Sales Director in your corner - without the overheads of a full-time role.
Who It’s For
This service is designed for:
Hotels and venues with function rooms or event spaces that aren’t fully utilised
Hospitality businesses who need more structure around sales and marketing
Small business owners (e.g. caterers, photographers, planners) who want a sales mentor without hiring staff
Corporate teams who need senior-level sales oversight without a permanent hire
The Benefits
With a Fractional Sales Manager you will:
Increase your bookings and revenue
Have a clear, structured sales process in place
Know exactly where enquiries are coming from and how to convert them
Free up your time to focus on running your business, while sales are handled strategically
Avoid the overheads and commitment of a full-time hire
How It Works
Discovery - We review your current sales process, enquiries, and packages.
Strategy - I create a practical action plan tailored to your business.
Implementation - Through 1:1 sessions, coaching, or team training, we put the plan into action.
Ongoing Support - You can choose a one-off audit, a block of BDM coaching sessions, or a monthly retainer for long-term results.
Why Work With Me
As your Fractional Sales Manager, I act as your part-time sales leader to help you set strategy, train your team, and drive new bookings without the cost of a full-time hire.
With over 30 years in sales and business development, including senior roles in recruitment, front of house ops, and 13 years running my own business, I bring the experience and perspective that most SMEs and venues simply don’t have in-house.
I’ve worked on both sides: driving corporate accounts and building business from the ground up. I know what works in sales, and I know how to coach teams and owners to deliver results quickly.
I’ll uncover your business’s potential and turn it into results. By aligning strategy, sales, and accountability, I’ll help you transform untapped opportunities into consistent bookings and revenue.
Pricing & Packages
A clear path to growing your sales
Every business is different, but lasting results come from a structured approach. That’s why all my work begins with a Sales & Strategy Audit, giving us the foundation for coaching and long-term development.
Sales & Strategy Audit
(Diagnosis)
A clear view of your sales and enquiry process - uncovering where momentum stalls, where prospects are lost, and where fine-tuning can unlock better results.
What’s included:
On-site visit to review your operations, function spaces and sales process
Discussion of current bookings, enquiry handling & marketing activity
Competitor benchmarking
Written assessment with clear recommendations
Follow-up call to walk through findings
The essential first step for every client.
From £947
Sales Coaching & Accountability (Growth)
Focused coaching that sharpens techniques, improves sales conversations, removes barriers in your process, and drives the conversions your business is capable of achieving.
Following your audit, we’ll work together to implement change:
3–6 in-person 90 min. coaching sessions with you/your team
Training on enquiry handling, lead generation & conversions
KPI setup & simple sales reporting
Accountability check-ins to keep progress on track
Builds directly on your audit insights to give you the skills and momentum to grow revenue.
From £2,497
Audit & Coaching Bundle from £2947
Combined value £3,444 — save £497
Ongoing Partnership (Retainer) (Premium)
A trusted partner you can turn to for ongoing support - sharing ideas, troubleshooting challenges, celebrating your wins, and helping your sales efforts stay on track.
For businesses ready to scale, I act as your Fractional Sales Manager, a part-time Sales Manager without the full-time cost.
Includes:
2–4 days/month on-site or remote support
Acting as your sales manager: enquiry reviews, team support, campaign planning
Seasonal sales pushes
Quarterly KPI reporting to track ROI
From £2,500/month