Why work with me?
I’m here to help you find clarity, build confidence, and create a business or career that feels focused, fulfilling, and truly successful.
What’s your current situation?
Does your business feel messy, overwhelming, and uncertain? Maybe pricing is a guessing game, leads are slipping through the cracks, organisation is a struggle, or you feel like your competitors are miles ahead, even though you’re working just as hard.
Here’s the good news. It doesn’t have to stay like this.
I’m here to guide you out of the confusion and into clarity.
What’s my background?
I’m a business consultant and mentor with over 30 years’ experience in sales, business development, and leadership. My career began in recruitment sales and regional account management, where I led high-performing teams and built strong client relationships.
I’ve also worked hands-on in 4-star hotel operations at department head level, and spent over a decade running my own successful event and media business.
I understand both the structure of corporate life and the unpredictability of entrepreneurship, and how to thrive in both.
What I do?
I help ambitious professionals, venue owners, and independent business leaders through tailored consultancy, one-to-one coaching and mentoring, and my dynamic business club.
Whether you need clarity on sales strategy, growth direction, or creative space to explore what’s next, I offer practical, grounded support that meets you where you are.
How can I help you?
I bring decades of experience mentoring sales teams, driving performance, and managing high-value client relationships in fast-paced, service-led businesses.
Here’s what that looks like:
Build clear, structured sales strategies tailored to your business
Help individuals and teams gain confidence in selling
Make every enquiry, conversation, and client touchpoint count
Spot creative opportunities to grow revenue and reach
Support you in developing focus and mindset to lead your business forward
Having run my own company for over 12 years, I understand the demands of day-to-day operations and the challenge of stepping back to work on the business, not just in it.
Who do I work with?
I work with venues, hospitality managers, sales and events teams, indie retailers, creatives, and business owners, who want sharper tools, clearer strategy, and more confidence in sales.
Whether it’s converting more enquiries into bookings, growing corporate sales, or helping you or your team feel confident selling, I offer a grounded, real-world approach to improve discovery, strategy and growth, built on decades of hands-on experience, not just textbook theory.
Curious about how we could work together?
If you’re ready to shift gears, whether refining your sales process, developing a business strategy, or getting clearer on your goals, I’d love to help.
Let’s start with a conversation. Book a free discovery call or get in touch to see how we can work together.
Kind words from clients
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…fantastic to work with from start to finish
Katie M · Hotel Manager
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...I came away with clarity and confidence
Kerry D · Business Coaching
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...I now have the cornerstone of my brand
Tony H · Brand Development
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...a delight to work with
Denise & Mick · Business Owners
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...amazing creative vision
Jade H · More Production
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...We absolutely love working with EJ
Eleanor L · Marketing Manager